Aberdeen publishes Marketing Effectiveness, Sales Effectiveness, IT Security and GSM research
BOSTON, MA – June 7, 2012 - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its research Marketing Effectiveness and Strategy, Sales Effectiveness, IT Security, and Global Supply Management research practices.
“Web Experience Management: From Content to Customer,” authored by Trip Kucera, Senior Research Analyst leading Aberdeen’s Marketing Effectiveness and Strategy practice, reveals Web Experience Management (WEM) strategies that work most effectively for companies counting on a Web experience that actually drives business. The report identifies best practices to maximize conversion, from engaging, interactive content and rich media, to tracking, measuring and optimizing the site experience across the buyer’s journey. To obtain a complimentary copy of this report, made possible in part by Bridgeline Digital (NASDAQ: BLIN) and Ektron, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7597&camp=2.
Also authored by Trip Kucera, “Revenue Performance Management Demystified,” aims to demystify Revenue Performance Management (RPM) and provide practical recommendations for incremental adoption. “Many marketers are implementing RPM today, albeit incrementally or piecemeal,” said Kucera. “In the end, RPM is a way of looking at marketing operations through a data lens and operationalizing that data to make better decisions about where to invest those precious marketing resources.” To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/7970/RB-revenue-performance-management.aspx.
The “Sales Intelligence: What B2B Sellers Need to Know Before the Call” research study by Peter Ostrow, Vice President & Research Group Director for the Aberdeen Group Sales Effectiveness and Strategy research practice, details how top performing organizations are able to retain 88% of their customers year-over-year. It also highlights how Best-in-Class sales intelligence users are able to improve their overall sales team attainment of quota by 12.3% year-over-year. “The focus of today’s most effective sellers has shifted to the behavior – past and future – of our business prospects, rather than simply the identities of the individuals involved in the potential transaction. Their challenge, of course, is to identify, understand and act on this behavior in a time-effective manner,” says Ostrow. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7503&camp=2.
“Endpoint Security: Hardware Roots of Trust,” written by Derek Brink, Vice President and Research Fellow for Aberdeen’s IT Security and IT GRC research practice, focuses on a heightened lack of trust in software that is at the heart of a different approach to IT Security, known as trusted computing. Aberdeen analyzed companies with current deployments involving a hardware root of trust – either trusted platform modules (TPMs) or self-encrypting drives (SEDs) – and companies that did not. The results show that companies deploying hardware roots of trust realized an annual cost advantage of more than $80 per endpoint per year, in addition to enhanced security and compliance and a generally transparent end-user experience. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7080&camp=2.
“The Role of Mobile Technology in Modern T&E Expense Management” research study, authored by Christopher Dwyer, Senior Research Analyst for the Aberdeen Global Supply Management research practice, examines the next-generation strategy of utilizing mobile applications and portals in T&E expense management to drive efficiencies and true value from corporate business travel. According to the new study, users of mobile solutions have a 22% higher rate of compliance than those not currently utilizing this solution. This report details how mobile solutions provide not only a series of improvements to T&E expense management but also as an enablement of specific travel and expense management capabilities. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7498&camp=2.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.